Press Enterprise | Efforts spread to verify claims of green businesses

AISO.net - 2/1/2010

Efforts spread to verify claims of businesses who market themselves as environmentally friendly

Whether selecting a laundry detergent, carpet or hotel, environmentally conscious consumers are facing a barrage of advertising from businesses claiming to best match that concern. Critics warn that in too many instances the boasts don't stand up to scrutiny. Such false marketing has become known as "green-washing," similar to whitewashing but with an environmental twist.